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ULO 1: Identify and explain theoretical concepts and the marketing mix elements employed in marketing strategy development
GLO 1: Discipline-specific knowledge and capabilities
GLO 4: Critical thinking
ULO 2: Explain the use of market information in developing segmentation and positioning strategies
GLO 1: Discipline-specific knowledge and capabilities
GLO 3: Digital literacy
GLO 4: Critical thinking
ULO 3: Apply the marketing concept and marketing strategy in various contexts including profit and not-for-profit organisations, including government
GLO 1: Discipline-specific knowledge and capabilities
GLO 3: Digital literacy
GLO 4: Critical thinking
GLO 8: Global citizenship
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