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Book/movie review
22/08/2022
For both parts of this assessment [ie. Parts A and B], you are asked to consider the organisation that you work for, or one that you are very familiar with. Part A: (65%) Prepare a brief introduction for this assessment to identify your chosen organisation and to set the context for your answer. (Guidance regarding the length of this Introduction is provided in Point (1) in the Notes section – see page 4 of this assessment document). Critically examine the development and management of relationships that your chosen organisation has with its customers (B2C and/or B2B). Areas that your answer might examine, but should not be limited to, include: – What is the role and importance for the organisation in developing long-term relationships with its customers? What does it help the organisation to achieve? – How have these relationships developed over time? Are there any differences between B2B and B2C customers (if applicable)? Are there any differences between domestic and overseas markets (if applicable)? – Are there any issues / challenges that have hindered the development and / or management of customer relationships? How have they been (or can they be) overcome? – Are there any disadvantages for the organisation in building / maintaining long-term relationships with its customers? Part B: (35%) Critically examine the role and value of the organisations employees in building / maintaining customer relationships. Evaluate the extent to which the organisations Internal Marketing strategy supports this.
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The writer is very fast, professional and responded to the review request fast also. Thank you.
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