latrobe bus5smm sustainable management and marketing environmental and social impacts

Task 1: How will you use the leadership theories to analyse the importance of sustainable decisions as Performance with Purpose?
This should include

A brief history of Indra Nooyis personal experience which led to the concept of Performance with Purpose .

A brief discussion on the concept of Performance with Purpose and its relevance to sustainability.

A discussion on leadership theories which are relevant to Indra Nooyis leadership style.
Task 2: Using Performance with Purpose as a case, critique the management decisions of any three Fast-Moving Consumer Goods (FMCG) companies which are using sustainable positioning as a greenwashing strategy.
This should include

Explaining the concept of greenwashing

Choosing three Fast-Moving Consumer Goods (FMCG) companies and explaining how they practice greenwashing
Task 3: Describe the examples of environmental and social impacts created in the three FMCG companies.
Explain the environmental and social impact of the greenwashing of each of the three companies.
Task 4: Provide some short-term and long-term management recommendations for these companies
Provide recommendations on how these companies should respond to claims that they have been involved in greenwashing.

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