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Question:
For students who submitted but did not pass assignment 2 in January: although you can use feedback you received on your submission of Assignment 2, please note that this is a NEW assignment for which you must make a new submission. You are required to use the feedback that you received on your first submission of Assessment 2 and add further details on the original task.
For students who did not submit in January, you can request to see Banita to discuss your idea during w/c 8th April. Please email at the address below to make an appointmen.
The task:
You are required to write a 2,500 word individual report containing your costed plans for an end of year party for Level 4 students in the Business School. The party has to be hosted at the Metro Bar, Luton Campus, University of Bedfordshire. The Metro Bar has a capacity for a maximum of 200 people.
In the report, you are expected to include:
i.Possible dates for the party
ii.A justification for the number of students you think will attend the party
iii.Your marketing strategy – this must include details of the Marketing Mix, and timing
iv.Your human resource requirements – this must include details of the various staff required for the party and their roles/responsibilities, including staff required for the pre-party activities (such as promotion) to post-party activities (such as cleaning)
v.Your financial details this must include details of all the costs involved in the whole organisation and running of the party. You must also provide details of your break-even point
You will be expected to justify all the decisions that you make regarding the above criteria in your report. For more information about the Metro Bar and the types of events it currently hosts.
Present the reports using MS Word or other word processing program in Arial font size 11
Essential textbook and course materials on BREO. University Library for books and journals; the Internet for other credible research sources.
The content of your weekly reflections.
Please refer to the marking grid
After marking online, you will all receive individual feedback and points for improvement
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