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Book/movie review
22/08/2022
Using the same branded product, service, or experience from the interim assignment: Describe the customer persona in detail, which details the selected target market from your interim assignment; and, Provide a justified overarching strategy with marketing mix recommendations utilising all 7Ps. The strategy and tactics should consider the selected target market at the centre of all your strategy and tactical plans. Include where necessary ethical considerations, particularly when proposing recommendations for communication strategies. Requirements The required word length for this report is 3000 words (plus or minus 10%). In terms of structure, presentation and style: Use the assignment template provided below. Use the AIB-preferred Microsoft Word settings (see AIB Style Guide). Use author-date style referencing (which includes in-text citations and a reference list), see AIB style guide. Use the following report structure: Title page Executive Summary Table of Contents Introduction Target Market Persona Current Marketing Mix Analysis Marketing Mix Recommendations Conclusion References Appendices You are required to use at least 6-12 references for this report from credible sources such as books, industry-related journals, magazines, company documents and academic journal articles. Ideally, relevant academic journal articles should be used for academic discussion. Your grade will be adversely affected if your assignment contains no/poor citations and/or reference list and if your assignment word length is beyond the allowed tolerance level (see Assessment Policy available on AIB website).
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The writer is very fast, professional and responded to the review request fast also. Thank you.
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