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Book/movie review
22/08/2022
Question:
Knowledge You will be able to understand the principles of marketing and digital communication.
Intellectual/transferrable skill You will be able to apply basic marketing and digital communication techniques to organisational contexts
You will be applying basic business knowledge, developing your commercial awareness of how marketing impacts on organisational performance and understanding of a range of methods to communicate effectively.
The coursework assignment requires students to submit a 2500 word assignment by the above deadline. Your work needs to show that you have accessed good quality information on your market and product (e.g. Mintel) and that you have used the ideas about marketing from the module (e.g. from the lecture materials and from the core text)
The assignment requires students to describe and analyse marketing activities associated with the launch of a new or improved product or service.
The assignment needs to contain the following elements:
Product/Service Description
a)A brief description of the new or improved product or service that is the focus of your work Outline Market Analysis
b)Include a brief analysis of the market:
c)Key market trends (e.g. growth trends)
d)Who are the key competitors and how are they positioned?
Instructions for assessment
The coursework assignment requires students to submit a 2500 word assignment by the above deadline. Your work needs to show that you have accessed good quality information on your market and product (e.g. Mintel) and that you have used the ideas about marketing from the module (e.g. from the lecture materials and from the core text)
The assignment requires students to describe and analyse marketing activities associated with the launch of a new or improved product or service.
The assignment needs to contain the following elements:
Product/Service Description
a)A brief description of the new or improved product or service that is the focus of your work
Outline Market Analysis
b)Include a brief analysis of the market:
c)Key market trends (e.g. growth trends)
d)Who are the key competitors and how are they positioned?
e)Summarise the current customer attitudes/behaviours in this market
f)Identify the main issues / opportunities you think are relevant
Segmentation, targeting and positioning
g)What base(s) of segmentation you have used and why?
Include size, geo-demographic, psychographic etc.
h)Summarise the profile and persona of your target market
i)Include a statement that identifies why your target market should buy your improved product or service i.e. what benefits it now offers and what problems it solves?
Your Recommended Marketing Mix (given your analysis above)
j)Product (include branding and packaging)
k)Pricing Strategy
l)Promotional Strategy including Digital Media
m)Channel or Distribution Strategy
n)Your work needs to show that you have accessed good quality information on your market and product (e.g. Mintel) and that you have used the ideas about marketing from the module (e.g. from the lecture materials and from the core text)
Mode of submission
All written assignments will be submitted and marked online via Turnitin. They must be submitted as a Word file (not as a pdf) and must not include scanned in text or text boxes.
Your assignment will be assessed against the following criteria (further details in the rubric at the end of this assessment brief):
Description on the new product (20%)
Analysis of the market for this product (20%)
Strategy for the segmentation, targeting and positioning of the product (20%)
Marketing Mix for this product (20%)
Structure of and quality of writing in the assignment (10%)
Presentation and referencing (10%)
How will your work be assessed?
Your work will be assessed by a subject expert who will use the marking grid provided in this assessment brief. When you access your marked work it is important that you reflect on the feedback so that you can use it to improve future assignments.
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The writer is very fast, professional and responded to the review request fast also. Thank you.
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