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GE CASE ANALYSIS:
1. Title of Case: Complete individual assignments of case analysis for the case of GE. Submit case analyses on Blackboard (Bb) in the SafeAssign DropBox. (Double-digit percent plagiarism will not be accepted and the case will be graded as a ‘zero’.)
As you will see in the case, GE has had a succession of top management who each brought their particular experiences/skills to the position, putting their own stamp on the
strategic direction
and resulting success of the company.
Mr. Immelt’s decision to divest GE Capital will result in a need to reinvest large amounts of capital; it represents a major opportunity to reset the direction of the company.
What are GE’s target markets?
Which, if any, of these target markets, are key to future growth?
10. Conclusion
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