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Task Description
This is an INDIVIDUAL assessment, which consists of two components:
1. Poster (written)
2. Poster presentation (oral)
Posters and poster presentations are gaining importance in business education as they enable learners to practice their creativity, design, summarising, prioritising and synthesising skills. An effective poster is a communication tool that utilises structure, graphics and text to clearly convey complex messages, while being visually appealing and engaging; text, albeit important, is used sparingly. Posters should be understood on their own, but poster presentations are important social events, which often take place at conferences or networking events: Posters are displayed and require the presenter to ‘sell’ their poster by drawing viewers in, briefly summarising the main points of the poster, and engaging viewers into conversation. Designing and presenting a clearly understandable poster develops skills relevant for this unit as concise visual and oral displays of complex information are crucial elements of Design Thinking.
Design Thinking plays an important role in todays business world but there are many different definitions of and approaches towards Design Thinking. You are required to research academic (peer-reviewed) and high-quality practitioner literature to answer the following question:
What does Design Thinking mean to you?
Poster Details: You are required to address this question by DESIGNING a POSTER, which VISUALLY DISPLAYS your literature research and your personal opinion. In order to be successful in this assessment, you are therefore required to design a carefully constructed and logical poster, which displays what Design Thinking means to you personally, while also containing reference to relevant literature. More specifically, your poster should:
Assessment Criteria
Demonstrate understanding of Design Thinking by providing correct information on the poster
Demonstrate a breadth and quality of research by using a minimum of 8
academic sources
Correct use of the APA referencing system
Highlighted difference between material from the literature and own opinion on the poster
Demonstrate synthesis and summarising skills by displaying a clear and concise message on the poster
Ability to effectively use structure, aesthetics and layout on the poster
Presentation within the time limit
Ability to present the poster in a cohesive and engaging manner
Presentation content is not a verbatim repeat of the poster
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