The writer is very fast, professional and responded to the review request fast also. Thank you.
Assignment #4: Target Market and Positioning (20 Points)
· Identify the characteristics of the market your product/brand competes in (market size and scope, key trends including growth/decline in terms of sales, your market share, etc.), the segments that exist and the target segment you intend to focus on for this marketing plan and why.
· Develop a descriptive profile of your target market including a Customer Persona (consider Primary & Secondary target markets). Discuss demographics, psychographics, benefits sought, situational and behavioral factors as relevant. Evaluate the factors making this an attractive target market based on the criteria in the text. Use of Simmons, PRIZM or similar sources is encouraged along with supporting images to bring your target audience to life! Support your analysis with data!
· How would you describe your product/brand’s competitive positioning? Use tag lines or promotional themes to illustrate the clarity of this positioning. Use a perceptual map to reflect the positioning and any recommendations you are making for repositioning.
The specific product line that we will be focusing on in our marketing plan is on the Coca-Cola brand drink itself, or Classic Coke.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more