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This assignment is essentially a two-part assignment; the first part of the assignment will concentrate on the analysis of the business and the type of data the business uses on a daily basis. Part A: Upon selecting one of the scenarios, you are required to complete the following requirements. Industry background: Review the industry involved in the chosen data set and provide a brief yet comprehensive overview of that industry sector, including history, current environment and transformations and future scope. Business model and environment: Identify the business model best suited to the scenarios as well as identifying their target audience and value proposition. Using the following analysis methods conduct an analysis of the chosen business. o SWOT analysis o Porters 5 forces. Create a table with the provided data set and identify appropriate field labels. Provide a brief description justifying your field label choices. Using the provided datasets, identify (min 3) trends or insights that a manager can identify to gain a competitive advantage
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