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Identify the sources of primary and secondary data that you would require for the development of new tour products and create a plan for data collection. You may need to list the type of data required such as consumer profile, preference, attitude and buying behaviour as well as competitor products. [P1.1, M1]
1.2 In order to support the above plan for collecting primary and secondary data, present the survey methodology along with an appropriate sampling frame and strategy. It should include quantitative data but also may include qualitative data if appropriate. [P1.2]
1.3 Design a questionnaire to carry out the survey with relevant instruments to reflect the required data. This questionnaire should include a variety of questions (for example, open-ended, close-ended, rating, ranking) ([P1.3]
To achieve M1, you will need to demonstrate that effective approach to study and to create a plan for collecting primary and secondary data has been applied [Task 1.1].
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