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You need to conduct a situational analysis, perform a SWOT analysis, identify appropriate target markets, develop appropriate corporate strategies and implement a company’s marketing plan.
The following points are important for this project:
Focus on the Malaysian market; do not write a report which discusses a company not based and active in Malaysia.
Within the context of this assignment, the term product refers to tangible products/services.
Tittle:
MARKETING STRATEGY PLAN FOR PROTON HOLDINGS BERHAD
*Please see the appendix for a guide to answering the question
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