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1.Description of company (Starbucks), nature of its business and any other relevant facts. 2. Provide PESTEL analysis for the company (ensure you include all the factors, describe the factors and how the company is affected by the factor). 3. Undertake a Porter’s Five Forces analysis of the company’s competitive environment. (include all five forces, describe the forces and how the company’s market environment is affected by the force) 4. List a minimum of 4 strategic recommendations you believe the company could enact to avoid problems you have uncovered from the Porter’s or PESTEL analysis. 5. Provide a general conclusion of the current state of the company and its operating environment.
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