Eighty percent of your business comes from 20% of your Question options: effort. personal referrals. years in business. customers….

10.Eighty percent of your business comes from 20% of your
effort.
personal referrals.
years in business.
customers.
_____________________________________________–
11.Before contacting the news or print media about your business, what must you come up with first?
A media expert
A big budget
A track record
A story angle
________________________________________________-
12.Offering regular customers discounts on products is known as a(n)
bribe.
margin of error.
calculated risk.
external incentive.
____________________________________________-
13.What makes your marketing more potent, allowing you to run an ad three times instead of nine, to get the same effect?
Connections
Opportunity
______________________________________________________________________-
14.When attending a networking event,
meet one person and make sure they understand what your business is.
tell others about your bad experiences with various local businesses.
make sure you are selling and move on when your contact starts talking about her services.
focus on the problems you can solve rather than listing the products or service that you sell.
____________________________________________________________________________-
15.Which of the following is far more effective, has greater longevity, and has a far wider audience than advertising?
Hosting
Browsers
Newspaper ads
______________________________________________________-
16.The secret to effective sales is to have a
unique selling proposition.
good personality.
memorized pitch.
fantastic product.







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