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Question 1
(a) In your own words, describe the business of AVI and review the different phases of their journey towards business excellence that focuses on customers as well as continuous quality improvements by various stakeholders. (8 marks)
(b) Joseph Juran took a strategic and planning approach to quality improvement. Illustrate the process of Juran Trilogy on quality improvement. (9 marks)
(c) In your own words, write a short essay of about 300 words (indicate the word count at the end of your answer) to differentiate AVIs long term planning for quality improvements in internal alignment, satisfying customer needs and developing corporate values. You should base your answer on the message by the CEO of AVI
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