at the end of this module students should be able toeffectively search

At the end of this module, students should be able to:
Effectively search for, identify, and analyse information related to foreign market opportunities
Critically evaluate the economic, political, demandrelated, cultural and inter-cultural issues and risks facing firms entering international markets, and their implications for marketing strategies, activities and decisions
Conduct a foreign market risk analysis
Determine appropriate market entry strategies
Develop appropriate marketing programmes for foreign markets
Research, plan, write and evaluate a business report
Demonstrate self-awareness, sensitivity, and openness to diverse peoples and cultures
Critically assess the ethical and social issues and debates in globalisation

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