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Using Porters five forces model, discuss the barriers to entry that a new entrant will encounter when entering the global digital technology industry. Support your arguments with evidence from the case study. (20%)
2. Conduct a value chain analysis to identify Googles organisational capabilities and use this analysis to interpret their core competencies. (40%)
3. Discuss how Google have used their capabilities to grow their business by market penetration, market development and/or product development providing case evidence of which growth option they most commonly pursue. (30%)
Mark allocated for the presentation of analysis, selection of appropriate tools and use of case evidence.
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