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Learning Outcomes
At the end of this course, students will be able to:
1. Distinguish, integrate, and apply the components of marketing management in ethical and sustainable manner within an organization in todays business environment.
2. Prepare a marketing plan, incorporating the discussed concepts and theories, for a for-profit or non-for-profit client.
3. Explore and implement emerging marketing technologies and topics by means of Salesforce educational portal.
4. Recognize and evaluat marketing management principles/theories that will help them implement a marketing strategy for an organization, as well as determine strategically how to respond to market conditions and competitors. Topics covered will include:
Desiging and implementing marketing strategies and plans
Recognizing markets, market demand and the marketing environment
Building customer value, satisfaction and loyalty
Analyzing consumer markets
Analyzing business markets
Distinguishing and evaluating market segments and targets
Building brand equity
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