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Question 1 It has been argued that conducting business in Asia will be more likely to involve substantial, long-term relationships with business network partners than is perhaps the case in Western and European nations.
1.Why do relationships in Asia differ from relationships in North America and Europe?
2.What is the significance of this for developing a competitive international marketing strategy?
Question 2 1.How do networks relate to customer relationship management (CRM) in effective international marketing?
2.What do you consider are the main factors needed to ensure effectiveness of CRM in overseas markets?
Question 3 Read through Case Study 10 on pages 664-667 and answer the following question:
What were the key challenges faced by Calleija in internationalisation to the United Kingdom market and how were these key challenges overcome?
Question 4 Read through Case Study 10 on pages 664-667 and answer the following question:
1.What is country of origin and how does country of origin pose an issue for a small Australian jewellery firm?
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