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What are the strengths and key resources, what are some of the weaknesses? What are the opportunities and threats? b. Customers who is the company serving and what type of behaviour is typical from them? c. Collaborators describe their suppliers, distributors or other partners that help the company to deliver their products to the market? If company doesnt have any explain why it is not necessary. d. Competitors who are the current main competitors, are there any potential new threats or new entrants to the marketplace? e. Context what other factors affect this organisation (e.g., legal, political, technological, etc.)? Issue 3 (20% of marks for the assignment) How does the firm go about collecting information (e.g., market research, market intelligence, etc.) about the 5Cs? For example, how does it learn about? a. What customers want? b. Which competitors pose a threat? c. How the context of business is changing, if at all? d. What role collaborators play in the process? Issue 4: Developing marketing strategy (25% of assignment marks) HI5004 Marketing Management Tri 1 2017 9 Based on the market analyses, outline potential market segments that are available to the chosen organisation
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