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Book/movie review
22/08/2022
Word Limit:2000 words (Plus or minus 10%) Learning outcomes assessed: 1. Identify and explain the marketing concept, the marketing mix and the components of the marketing communications mix. 2. Explain the relationship between the marketing environment, its impact upon organisational decision making and consumer behaviour. 3. Discuss the factors that determine competitive advantage within organisations 4. Explain key theories, concepts and models underpinning business communication to create effective communications. 5. Examine and discuss organisational issues and challenges that impact on the effectiveness of business communication through the use of pre-defined criteria to assist in improving communication within the organisation. 6. Demonstrate an application of concepts and techniques related to business communication processes used within the workplace. This coursework is worth 50% of the total marks for this module. Module Code Module Title Spring 2017 Coursework Brief Coursework Instructions Please read carefully Carefully read the module handbook, the marking criteria and the grade descriptors. Academic Misconduct You are responsible for ensuring you understand the policy and regulations about academic misconduct. You must: Complete this work alone except where required or allowed by this assignment briefing paper and ensure it has not been written or composed by or with the assistance of any other person. Make sure all sentences or passages quoted from other peoples work in this assignment (with or without trivial changes) are in quotation marks, and are specifically acknowledged by reference to the author, work and page. GSM LONDON Page 1 of 16 Module Code Module Title Spring 2017 Coursework Brief Blank GSM LONDON Page 2 of 16 Module Code Module Title Spring 2017 Coursework Brief Assignment Questions Part 1 Individual – Marketing Plan (2000 words) Case: Real Marketing 3.1 – Chipotles Environmental Sustainability Mission: Food With Integrity (Kotler and Armstrong, 2016, Principles of Marketing sixteenth edition…p.109-10 accessible via dawsonera too) The case above gives a brief overview of the company and provides a summary of the situation analysis relevant to the development and growth of Chipotle. Students are required to develop a marketing plan for Chipotle with a new objective and strategy that will support the organisations vision/mission. The marketing plan should follow the following structure: 1. Executive Summary 2. Company Overview (very brief taken from the case and inclusive of new findings) 3. Current Marketing Situation Analysis (SWOT accompanied by summary) 4. Objectives (one new objective) 5. Strategy & Segmentation, Targeting and Positioning (STP) 6. Tactics & Action 7. Budget 8. Control 9. Conclusion / Recommendation 10. References 11. Appendix (Meets LO1, 2, & 3) End of Assignment Brief
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The writer is very fast, professional and responded to the review request fast also. Thank you.
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