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An important part of any change project is how the change is communicated to the organization, to the change agents, to the line workers, to the customers, and to the public. Along with media relations issues, communicating change (especially in a publicly traded company) can involve multiple legal and regulatory aspects, as well as personnel and management concerns. Perhaps the single most difficult piece of handling Kotter’s “establish a sense of urgency” is that too many inexperienced or immature change agents read this to mean “panic the troops.” Never do this.
This project piece will have 3 parts:
Grading rubric for Part 4 – Communicating the Change
Item | Content item | Content points available | |
---|---|---|---|
Excel spreadsheet grid |
ID of stakeholders |
8 |
|
Timeline of communication |
8 |
||
Type of communication |
8 |
||
Rationale |
20 |
||
ID correct communicator |
8 |
||
At least 4 Communication pieces listed on spreadsheet (no more than 6) |
8 |
||
Your analysis of the actual communication plan as seen from the “public eye.” |
20 |
||
Your sample communication piece. |
20 |
||
Your reference page (at least 2 new references) |
10 |
||
Total Points |
110 |
More details about grading your excel spreadsheet:
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