based on your analysis from part a i analysis about dove and using the

Based on your analysis from Part A ( I analysis about DOVE ) and using the same product (DOVE is product which I used) offering, you are to conduct further research and write 750 words report analysis addressing the following questions:
1. There are five main bases for segmentation: Geographic, Demographic, Psychographic, Benefit and Usage-rate Segmentation. Using your selected brand of a product, provide the detailed analysis of the each segmentation variable. Scholarly sources must support your answer.
2. Now consider Targeting Strategy. Based on your research and application, which targeting strategy do you think selected brand of a product uses? Provide reasons for your answer.
3. In your opinion, which Positioning Bases does this brand of a product tries to convey to its customers. Provide reasons for your answer. Please refer to the topic 9 for further guidance.

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