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We have to write a literature review about the importance of marketing strategies in establishing an appropiate TARGET MARKET in small and medium size enterprises. The research questions are: – Why is marketing strategy decisive in finding the appropiate target market? – What are the best possible outcomes of using effective target market in SME? This literature review has to mention the importance of marketing strategies but more focused on the proper strategy to analyse and identfy the target market, mentioning that without a proper research the company wouldnt be able to be succesful and thats a problem that many small companies have, the lack of using the appropiate tools/strategies in order to success, starting with the target market. it has to mention different articles and which authors have same or similar METHOD. Which authors have same, similar or different ANALYSIS. ANd which authors have same, similar or different CONLUSIONS. The relationship between different sources of information. How these articles can link together and based on the analysis is the conclusion, what did they find.
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