bsbmkg413 promote products and services activity 1eden beauty the organisation yo

Activity 1.
Eden Beauty the organisation you workfor wants you to create an advertisement or plan promotional activity for a new range of skin care products.
They have stipulated these requirements:
1.The advertisement or promotional activity should focus on the organisation reputation for providing luxury products made from all natural products.
2.Pale pink and black should be used in the ads or promotional activity as these colours form part of the organisations brand.
3.You should share information regarding the ingredients of the products.
4.You need to show how Eden Beautys products are better than the products provided by their competitors.
5.Any promotional activities must be carried out safely.
6.The advertisement or promotional campaign should be compatible with the organisations mission statement which is:
At Eden Beauty we believe that all women possess a natural beauty and strive to help them recognise this .We represent the transformation that takes place in a woman as she learns to take care of herself in a natural way. We want to help women enhance what they already have rather than covering it up. Eden Beauty wants to teach women that they have the right to be pampered and can do this without having to attend costly beauty solution.
Plan a promotional activity by providing a detailed description of that activity, short explanation on how the promotional activity is compatible with Edens beauty requirements.
Activity 2a. Create a media schedule (in a medium of your choice) for a new car that is going to be launched in one month. You have $500,000 to spend. Explain why you have chosen this medium. Also explain why should you have scheduled or allocated the money in the way that you have.
Activity 2b .Give an example of an advertising campaign which you have seen that was evenly spread over the time schedule. Comment on the effectiveness of the campaign.
Activity 2c. Give an example of an advertising campaign which you have seen that was evenly spread over the time schedule in waves with heavy advertising followed by periods of lights or no advertising. Comment on the effectiveness of the campaign.
Activity 3.
How would you fulfil an organisations for reaching people over the age of 60 who might buy funeral insurance plans (what media should be used)? Why?
Activity 3b. How would you fulfil an organisations objectives by reaching parents who might buy all natural baby food (what media should be used)? Why?
Activity 3c. Listen to , watch or read three advertisements. Analyse the ads carefully and identify the propable promotional objective of each ads. If an ad focuses on discounts, the likely promotional objective is to stimulate demand. Explain why you have arrived at these conclusions. Do you think the organisations responsible for the ads have used the right medium to fulfil their objectives? Explain.
Activity 4.
Identify the best time of day to advertise power tools to a target audience of men on TV. You should also identify the type of program it would be best to advertise during. Explain why you think this is the best time / program to advertise during.
Activity 4b. Identify the best time of day to advertise lounge suites and other furniture to target market of homeowners. You should also identify the type of program it would be best to advertise during. Explain why you think this is the best time / program to advertise during.
Activity 4c. Identify the best time of day to advertise mobile phone to target market of teenagers. You should also identify the type of program it would be best to advertise during. Explain why you think this is the best time / program to advertise during.
Activity 4d. Contact your local paper or true local and find out what advertising option are on offer and the cost of each. If you were a plumber and had a monthly budget of $1000 to spend on advertising which option would you choose? Why? Do you think this advertising would provide a good ROI? Explain.
Activity 5.
Create a simple action plan of the steps that an organisation might need to take to organise a magazine advertisement for its goods and services. You should identify at least seven steps.
Activity 6.
Choose a product or service that could be promoted. Explain how and why you would promote that product or service. Identify at least three types of personnel you could use to help you plan and organise the promotion. What role would they play? How would their skills and experience help you?.
Activity 6b. Make a list of the resources you would need for the promotion and identify where you could get them. Explain any actions you would need to take in order to have the resources ready for promotion.
Activity 7. Create a job description that sets out the roles and responsibilities for a marketing role you currently have or for a marketing role you would like to have in the future. You might want to write a job description for a public relations officer or a brand manager. Use the template provided in the text as an example to create your description.
Activity 8. Identify an organisation that you have a positive image of. Why do you have a positive image of the organisation? How has your relationship with employees contributed to that positive image?
Activity 8a. Identify an organisation that you have a negative image of. Why do you have a negative image of the organisation? How has your relationship with employees contributed to that negative image? What could they do to improve their image?
Activity 9.
You have met a person from another organisation at a network event. You think they might be able to assist in the implementation of upcoming promotional activities. Write an email to that person outlining how you and ask for their assistance. Outline how you can help them in return. Remember networking is a reciprocal relationship. Submit or attach your email.
Activity 10.
Why is it necessary to review all promotional campaigns , collect audience feedback and to record the information gathered.
Activity10b.Apart from the cost of the marketing campaign , what factors might an organisation seek to evaluate? Provide at least three examples.
Activity 10c.To determine the impact of a promotional campaign: select a new product , service or business that has recently arrived on the market and survey your family , friends and colleagues to see if they are aware of the product , service or business. If they have heard of them make a note of where they heard this (eg on TV ,from a friend or from a radio ad). What conclusions can be drawn from your survey?.
Activity 11.
Your organisation recently ran a campaign for a new giant Swiss Army Knife. The product has not been selling well. You have feedback from your targeted audience which suggests that they overwhelmed by the sheer amount of information.
Your print advertisement listed these tools which can be found on the Swiss Army Knife:
Nail /nail cleaner
Corkscrew
Adjustable pliers with wire crimper and
Cutter
What might have gone wrong in the planning process? How would you improve the ad? Provide a copy of the ad. Explain how it is better. You can use computer software to create your ad.
Activity 12.
Analyse each of the methods for collecting feedback from customers about promotional activities. Which method would you use and why would you use it?
Activity 12b.Select a current ad or promo activity .Using the method you select in question 1 collect feedback ( from at least 10 people) to identify how successful the
Marketing campaign has been. What conclusions can you draw from the feedback gathered?
Activity 13.
The organisation you work for has been promoting their main service completing tax returns via TV advertisements. How would you analyse costs and time lines to evaluate the benefits of their promotional activities?
Activity 14.
Select a current advertisement or promotional activity. Create five questions that could be used to extract verifiable / quantitative data from an audience. Create five questions that could be used to extract qualitative data from an audience. Ask these questions to at least 10 people and use it to make recommendations about future promotional activities.
Summative Assessment 1
Question 1.
Outline the requirements of competition and consumer legislation.
Question 2.
What tool/s can be used to document the overall promotional ; identify , plan and schedule promotional activities in action plans and ensure that time lines and costs for promotion of activities are realistic? What should be included in this document?
Question 3.
What should you do when designing marketing objectives? Use an example to show how these objectives support the overall business objectives.
Question 4.
What is a press release / media announcement and what preparation needs to take place when putting one together?
Question 5.
Explain how webpages can be used to support marketing objectives.

Read less