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Book/movie review
22/08/2022
Question:
Learning Outcomes tested
Assessment Criteria To achieve each outcome a student must demonstrate the ability to:
Recognise the major forces shaping the global business environment and gain an understanding of the changing global business environment;
Apply relevant business models (Porters Diamond, Value Network, Five Forces, etc.) within the context of an international environmental analysis(PESTEL);
Identify and critically evaluate the reasons why organisations engage in international trade;
Assess markets in action, understanding their microeconomic and macroeconomic foundations, different market structures and their influence on firm strategy, long-run and short-run changes, and major features of the current international economy.
Write and structure an academic essay that analyses the PESTEL forces in the case
o Describe and analyse the PESTEL environmental factors at work in the industry in question within the case.
o Demonstrate knowledge and understanding of the underlying theory
o Demonstrate knowledge of national and international aspects
Think constructively about the competitive environment, within the industry detailed in the case using Porters five forces framework.
o Evidence knowledge and understanding of the competitive environment and itstheory
o Incorporate discussion of criticisms/limitations of the theory
o Demonstrate knowledge of national and international aspects
Reference using Harvard referencing conventions
(a) Explain the major forces shaping the business environment of the car manufacturing industry. In your analysis, you should explain how the industry has changed in the last few years. (b) Provide a critical assessment of the opportunities and challenges that these forces present and discuss how
firms can best position themselves to gain a competitive advantage. You should use the academic frameworks learnt in class such as PESTEL, SWOT, Porters 5 Forces, Product Life Cycle, Porters Value chain, etc.
Specific to this assignment: The analytical tools have been specified in each of the tasks. You do not need to explain these in depth, but introduce them briefly before applying them.
3. Analysis
Your work must contain evidence of logical, analytical thinking, evaluation and synthesis. For example, to examine and break information down into parts, make inferences, compile, compare and contrast information. This means not just describing What! but also justifying: Why? How? When? Who? Where? At all times, you must provide justification for your arguments and judgements. Evidence that you have reflected upon the ideas of others within the subject area is crucial to you providing a reasoned and informed debate within your work. Furthermore, you should provide evidence that you are able to make sound judgements and convincing arguments using data and concepts. Sound, valid conclusions are necessary and must be derived from the content of your work. There should be no new information presented within your conclusion. Where relevant, alternative solutions and recommendations may be proposed. Specific to this assignment: Do not just provide material and data but analyse the information! It is crucial to show the impact of your environmental analysis on the industry.
4. Practical Application and Deployment
You should be able to demonstrate how the subject-related concepts and ideas relate to real world situations or aparticular context. How do they work in practice? You will deploy models, methods, techniques, and/or theories, in that context, to assess current situations, perhaps to formulate plans or solutions to solve problems, some of which may be innovative and creative. This is likely to involve, for instance, the use of real world examples and cases, the application of a model within an organisation and/or benchmarking one organisation against others based on stated criteria. You should show awareness of the limitations of concepts and theories when applied in particular contexts.
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