strategy evaluating marketing strategy and recommendations value 35 due

Evaluating Marketing Strategy and Recommendations Value: 35% Due date: 03-Feb-2017 Return date: 24-Feb-2017 Length: 2500 Quality Words Submission method options Alternative submission method Task The final stage of the marketing audit requires you to evaluate how well the marketing mix of the organisation is performing for your chosen organisation. NB: as before, if you have a large range of product offerings, it is a good idea to focus on just one. Incorporating theoretical concepts into your discussion from chapters 7-14 and with the use of other theoretical sources and secondary research, please discuss the following: 1. Outline and describe the 8 marketing mix concepts theoretically and apply the components to one of your products offerings. As part of your application be sure to explain and evaluate all of the 8p’s of marketing (product, prices, promotion, distribution, partnerships, people, processes and physical evidence). 2. Given your evaluation of your overall marketing strategies, the competition and broader contemporary issues facing marketers today, provide recommendations for your organisation. Your recommendations should focus on each of the 8p’s and illustrate how contemporary issues may impact your organisation and its marketing strategy. For example, for this report, contemporary issues may include, but are not limited to, Corporate Social Responsibility, social media interactions, advances in technology, ethical concerns, environmental concerns and globalisation to name a few. More information on how to complete this assessment will be provided on Interact 2 Rationale The aim of this assessment is for you to develop your ability to evaluate the marketing mix and to evaluate overall marketing strategies facing marketers. Further, this assessment will help you develop your recommendation writing. This assessment assesses the following learning outcomes: * LO 4: be able to apply the marketing mix and aspects of branding and positioning to a specific target market and be able to evaluate competitors’ programs; and * LO 5: be able to discover and evaluate how contemporary issues of environment, social media and other technology, society and Corporate Social Responsibility (CSR) might affect marketing. Marking criteria Criterion: The various skills to be assessed High Distinction Distinction Credit Pass Fail Communication skills This relates to the presentation of the work including: Structure, Format, Grammar and visual representations Value 10% Grade range 0-3.5 Free of grammatical errors. Use of consistent and correct grammar, spelling and sentence structure. Sentences flow with connecting ideas, use full sentences consistently with paragraphs separating the ideas. Structure and format are clear, logical and consistent. Focused and relevant use of diagrams, images and tables, clearly relevant and explained with insightful links made Free of grammatical errors. Use of consistent and correct grammar, spelling and sentence structure, sentences flow with connecting ideas. Structure and format are clear Sentences are well constructed. Focused and relevant use of diagrams, images and tables that are both visually appealing and clearly relevant and thoroughly explained. Minor grammatical errors. Minor errors with spelling and sentence structure. Report structure and format are used to aid the reader, including the use of diagrams, tables and images, that related to argument, but are not fully explained or described. Some grammatical and spelling. Majority of sentences are clear and complete. The report demonstrated clear structure and formatting, using headings, and sub headings. Illustrations and diagrams used and related but a clear connection to report not examined or fully explained. Poor grammar, spelling, punctuation, concepts were not clear, no paragraphs or formatting- no images, tables or illustrations. Theoretical analysis skills This criterion is about defining, describing and evaluating the concepts related to the 8 ps. Value 40% Grade range 0-14 Clear definitions, descriptions with examples and analysis of concepts with creative, insightful and perceptive comparisons, evaluations and conclusions. Clear definitions, descriptions with examples and analysis of concepts with comparison, with clear evaluations and conclusions. Clear and relevant definitions and descriptions with examples, some attempt to develop analysis by comparing and contrasting of concepts. Concepts were defined, there was an attempt to provide descriptions with examples to explain, limited analysis. Concepts were not defined, described or evaluated, mainly listed without explanation. Application skills This criterion is about linking the positioning insight gained from Assessment 2. It also relates to applying theory to a specific context, explaining how it relates to a product/company and the 8p’s. The aim of which is to create clear recommendations that consider and evaluate how contemporary issues may effect marketing. Value 40% Grade range for 0- 14 Case study described and identified with insightful and creative evaluations made. The context was connected to theory with exceptional, logical and imaginative links. The market discussions are highly relevant, realistic and supported with explicit connections to theoretical arguments with insightful and sophisticated recommendations provided. Case study described and identified with insightful evaluations made. The context was connected to theory with clear, creative and logical links. There are relevant, well supported market discussions with explicit connections to theoretical arguments. Recommendations are thorough and realistic. Case study was described and identified. The context was connected to theory with clear links. There were relevant market discussions and recommendations are well reasoned and appropriate for the context presented. Case study was described and identified. The context was connected to theory, the discussion was supported by arguments with minor errors. Recommendation were basic and simply described. Case study did not described or identified evaluations. The context was poorly connected to theory. The market discussions was not relevant, realistic or supported with explicit connections to theoretical arguments. Recommendations are not realistic or appropriate for the context. Referencing skills This criterion is about the application of APA 6th referencing Value 10% Grade range 0-3.5 Both the in-text and end reference list were consistent in terms of style and application of APA6. Referencing apparent in all places where expected. Both the in-text and end reference list were consistent in terms of style and application of APA6. Referencing applied. However style/application was inconsistent with some errors in-text/reference list There was an attempt to apply referencing, but style and application were inconsistent and some points remain unreferenced There was limited or no attempt at in-text or end of text referencing Presentation Report format should be used for Assessment Three. You need to include an executive summary for the third assessment, table of contents etc Use an abbreviation of the questions as your section headings and sub- sections for each of the 8ps of marketing and each contemporary issue you are addressing in your report Referencing should use APA 6th edition- see CSU library for tutorials and guide Tip- remember your word count- you will not be able to discuss everything, so choose the most relevant issues given your organisation- be sure to justify your choice as part of your argument. Requirements For this assessment APA referencing format is required. For guidance in the use of this referencing please see the CSU Referencing website at

Read less