1 practical assessment assessment title practical assessment

1 Practical Assessment Assessment Title Practical Assessment: Writing a Memo Task Description This assessment is worth 20 points and accounts for 20% of your grade. The assessment is due in Week 4 on Friday 4th August 5.00 pm. The essay must be between 700-1000 words in length. Two points will be deducted for those essays that are over or under by 200 words. There is a deduction of 1 point per day after the due date. The essay must include a cover page that contains your name, student number, resident campus, assessment title, and lecturer. Task description: In this task you will write a memo in response to the case study provided below. The memo must be logically structured, free of grammatical errors, professionally styled; in addition, follow the writing conventions for memos as discussed in the lecture. This assessment is aimed to assess your written communication skills. Students who do not perform well will be highly recommended to consider training with Academic Learning Centre (ALC). The assessment is aimed to ensure that you have advanced level of writing skills before you proceed into other units in the postgraduate course. The assessment will also assess the integrity of your work. Given all students will do the same assessment, plagiarism will be monitored to ensure that your submitted work is original and not purchased or copied from other students. Where assessment are found to be similar, penalty may apply in according with University policy. Case study: A medium size company named Sigma Global provides various services to clients interested in undertaking university courses overseas. Some of the services include: marketing and promotions of courses, advice to students on courses and academic institutions, finding accommodation for students, transportation in first few weeks in Australia, and child care services to students. The company has agents and clients in more than 150 countries around the globe. It has come to the attention of the head office, based upon a large client survey, that there is a problem in the consistency of the information provided by the agents to the prospective clients. You are the director of the organisation and you are sending out a memo to each of your agents persuading them to comply with the following recommendations. For the purpose of this assessment you should address the memo to: Mrs. Rania Singh, Customer Services Agent. Some of the policy changes include the following recommendations: – The agent needs to get approval from Sigma Global for any marketing material prepared for local marketing and advertising. The agents need to ensure ethical marketing. – The agents need to ensure that they are well informed about each institutions, the courses they deliver, their ranking status, and they represent all institution in equal and fair manner – Accommodation advice needs to be accurate where promise must meet expectations and experience – Transportation related advice must include estimated cost, concessions, and other benefits – Childcare costs, duration of such service (e.g. opening hours, university breaks). Assessment Due Date Week 4 Friday (04-Aug-2017) 05:00 PM AEST Return Date to Students Week 6 Friday (25-Aug-2017) Feedback is provided through Grade Mark on Moodle Weighting 20% Assessment Criteria Key Criteria Exceeds Expectations Exceeds Expectations (Distinction) 75 – 84% Meets Expectations Meets Expectations Below Expectations (High Distinction) 85-100% (Credit) 65 74% (Pass) 50 64% (Fail) below 50% Heading Excellent heading section. The heading segment follows the general format; is specific; no errors exist. Good heading statement. All heading segment follow the general format; is specific; very minor errors exist. Fair heading statement. The heading statement follows the general format; is general in nature; no errors exist Poor heading statement. The heading segment follows the general format; is general in nature; errors exist. Very poor or non-existent heading statement. The heading segment does not follow the general format Opening Statement Excellent opening statement; contains all three components of the opening statement. All statements are specifically stated. Good opening statement; contains all three components of an opening statement; One or two of the components could have been more specifically stated Fair opening statement; contains all three components of an opening statement. More specificity required for all three components. Poor opening statement; does not contain all three components of an opening statement. Very poor or non-existent opening statement. Context Excellent articulation of context; both the background and the problem are described. Both statements are specifically stated. Good articulation of context; background and the problem are described. One of the two could have been more specifically described. Fair articulation of context; both the background and the problem are described; general in nature. Poor articulation of context; either the backgrounds or the problem is not described. Very poor or non-existent articulation of context. Summary and discussion The assessment presents a detailed and focused summary of the ideas presented; drawing clear and well thought-out recommendations The assessment presents a fairly detailed and focused summary of the ideas presented; drawing fairly clear and well thought-out recommendations The assessment presents a somewhat detailed and focused summary of the ideas presented; providing some evidence of recommendations The assessment provides limited detail with no clear summary of the ideas presented; drawing limited recommendations The assessment fails to provide any clear evidence of the ideas presented; drawing no clear recommendations. Closing Excellent articulation of task; All three elements are present; clear attention is paid to the professional relationship Good articulation of task; all three elements are present; more attention to the professional relationship required. Fair articulation of task; All three elements are present; more detail required. Poor articulation of three elements of a closing statement Very poor or non-existent articulation of the three elements of a closing statement. Presentation and Quality of Writing Quality of writing at a very high standard. Sections are coherently connected to each other. Correct grammar, spelling and punctuation. Quality of writing is of a high standard. Sections are mostly well structured. Few grammar, spelling and punctuation mistakes. Quality of writing is of a good standard. Few grammar, spelling and punctuation mistakes. Some problems with sentence structure and presentation. Frequent grammar, punctuation and spelling mistakes. Use of inappropriate language. Quality of writing is at a very poor standard so barely understandable. Many spelling mistakes. Little or no evidence of proof reading. Referencing Style American Psychological Association (APA) Submission Online Assessment submitted through Moodle Learning Outcomes Assessed This section can be expanded to view the assessed learning outcomes Graduate Attributes This section can be expanded to view the assessed graduate attributes

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