The writer is very fast, professional and responded to the review request fast also. Thank you.
Book/movie review
22/08/2022
MARKETING COMMUNICATIONS The assignment requires you to develop a new integrated marketing communication campaign for a UK based charity. You are required to prepare a pitch, proposing an integrated marketing communications campaign as if you are part of an agencys account team pitching for a clients business, utilising at least two Marketing Communications tools (of course you could use more than 2 tools if needed). The objective is to win the business by illustrating a compelling, original, integrated, and effective marketing communication plan. The charity must be one of the registered UK charities. For example, NSPCC, Oxfam, Cancer Research UK, British Heart Foundation, RSPCA, Action for Children, Marie Curie, etc. This campaign is targeting at audience in the UK market. You are required to devise an original promotional campaign and support the creative strategy with a clearly argued marketing rationale. You might have an idea for announcing and promoting a new cause that requires fundraising, for re-positioning or refreshing an existing proposition, for re-energising an old brand to attract more donors, etc. The potential budget and all other variables are left open. But please ensure that the scenario is plausible. Keep everything in proportion and always refer it back to the literature. One good thing to do is to bear in mind the integrated theme of the course- you dont have to rely on just one media channel. You can, of course, choose a media plan to suit your campaign strategy, using any media and any form of promotional communication you choose. Your report must outline the five main areas of: A review of the chosen charitys current positioning: discuss its competitive positioning and differential appeal. Marketing communications objectives: based upon the analysis above, identify this campaigns marketing communication objectives and justify your rationales. Target audience: describe and justify your chosen target segment(s) in terms of their behaviour, attitude and lifestyle. Literautre review: critically discuss the concept of IMC and the tools (e.g. advertising, PR, direct marketing, exhibitions, etc) of your choice. You need to include at least 2 different tools for this IMC campaign. The discussion needs to be firmly based on existing literautre. Models and frameworks could be employed to help demonstrate your point in support of your arguments. Creative strategy: discuss how and why the two tools (or more) of your choice are going to be integrated in your IMC campaign. Describe your creative idea, strategy and media choice, and how you intend to evaluate the effectiveness of the campaign, appropriate to the two tools that you are focusing on. The assignment reflects all the learning objectives and represents 100% of the assessment for the module. This means if you fail the assignment you will fail the module. The word limit is 3000 words (12 font size, using 1.5 line spacing). This includes an abstract of no more than 150 words. Please try to retain yourself within the word limit and state the total word counts in the cover page. If you exceed the word limit you will be penalised by receiving a lower grade. You are allowed to include a reasonable amount of relevant supporting material in the appendix (which are not included in the word count). All material should be properly referenced according to the Harvard system of referencing used in most academic journals. Marking criteria: Review of current positioning (10%) Marketing communication objectives(10%) Target audience identification and justification(10%) Critical Literature Review(25%) Creativity and integration of the IMC campaign (35%) Presentation and references(10%)
Read less
The writer is very fast, professional and responded to the review request fast also. Thank you.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more