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Question 1 25 marks
Identify whether GoPops is taking an ethnocentric, polycentric or geocentric approach to staffing its new Russian stores. Use details from the case to justify your response. (10 marks)
What are the benefits and risks of this approach to staffing, for GoPops?
(15 marks)
Question 2 25 marks
What type of adjustment issues do expatriates typically face, and what can organisations do to help manage the transition?
Question 3 25 marks
In what ways might the experience of GoPops expatriate managers in Russia be different from the experiences reported in:
Perley-Ann Friedman , Lorraine S. Dyke & Steven A. Murphy (2009) Expatriate adjustment from the inside out: an autoethnographic account, The International Journal of Human Resource Management , 20:2, 252-268.
Question 4 25 marks
What training would you recommend be provided to the following manager who has been accepted for posting to Russia?
Now aged 32, joined the organization at 20 years of age. Has been in a management position with GoPops for seven years. Has only travelled to Hawaii and Bermuda for one week holidays and has never travelled to another country for business. Speaks no language other than English Is concerned about not knowing very much about Russian culture and the way fast food outlets are managed in Russia.
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