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Aim: The objective of this assignment is:
To enable you to understand marketing strategy and the elements of marketing analysis: customer analysis, company analysis and competitor analysis.
To assist you with evaluating the elements of the marketing mix (product, pricing, promotion, and distribution strategies)
To enhance your problem solving techniques and decision making skills by learning how to leverage strategic marketing analysis
To inform tactical marketing mix decisions while allowing you to consider a comprehensive framework to evaluate marketing decisions and to create successful planning initiatives.
To expand your knowledge in the area of marketing strategy while increasing your awareness of the different strategic and tactical alternatives that are available
To be able to identify and act on sustainable, social and ethical concepts required in planning.
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