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Business Writing Critical Review Overview Compare and critically review two academic business articles. You should use headings and clearly cover the key sections below: Outline the most important arguments in each article giving an example of what is recommended and why that is recommended. Critically evaluate how the two articles differ, particularly in terms of the evidence provided to support the main arguments. Article 1: Mark D. Groza, David A. Locander and Charles H. Howlett. (2016) Linking thinking styles to sales performance: The importance of creativity and subjective knowledge. Journal of Business Research 69:10, 4185-4193. Article 2: Minsky L, Quesenberry, K.A. (2016): How B2B Sales can benefit from Social Selling. Harvard -Business Review.10 November 2016 No of words – 1,500. Due: Wednesday 22 February 2017 Assignment needs to be done by 3PM, 22nd Feb 2017.

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