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Assignment : Analysis of Qantas airline Case Purpose: To provide an analysis of key management issues identified in the Qantas case please follow the templete and organsation strucutre. Audience: Olivia Worth, Qantas Format: Memo There are four steps that you need to complete for this assignment: Carefully read the Ivey Business School case: Qantas Airlines: Twitter Nosedive. Note: you will need to go onto the Ivey Business School website https://www.iveycases.com/ and purchase a copy of this case (approximately $5.00 Aud). Read the case several times and identify at least three key issues inherent in this case. Answer the following questions in your analysis/recommendation: What future actions can Qantas take to build a positive public perception of the brand? Identify the important factors for an organisation to consider when using social media, such as Twitter, for contest or other public relations initiatives. Use 3-5 secondary sources to support your analysis. Using the Communication Plan Template below, devise a course of action for Olivia Worth to recommend to Qantas management. I encourage you to write a first draft of this memo at least one week prior to the due date to ensure adequate time for revision. Please be aware that the writing quality and appropriate referencing will be marked as well as the content. You are required to submit this document to Turn It In on SCU Blackboard site. Communication Plan Template Ivey Business School Qantas Case 1.Timing What date should be used? 2.Audience Who should receive it? 3.Sender Who will send it? 4.Key Message What are the main points and themes? 5.Desired Outcome What behaviours are desired? 6.Medium What communication channels will be used? 7.Materials What should we leave behind? 8.Frequency How often should we send messages? please complete this templete which is on attached document of organisational structure and attached on assignment step by step. Assignment is regarding on Qantas Airline cases please follow this step: Ivey Business School case: Qantas Airlines: Twitter Nosedive. Note: you will need to go onto the Ivey Business School website https://www.iveycases.com/ and purchase a copy of this case (approximately $5.00 Aud). please find this case on above website.
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