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Tasks
Select a retail company of your choice in Hong Kong or the Greater Bay Area in the southern Mainland China from the designated sectors listed below that operates from at least TWO
channels usually, but not limited to, brick-and-mortar stores, online, and catalogs AND answer the following questions.
Designated industry sectors and example of retail companies:
1. Electronics (e.g. Apple Store selling smart phones, tabletsetc)
2. Groceries (e.g. HKTV Mall)
3. Cosmetics (e.g. Etude House)
Question 1:
In Lecture topic 4, we discussed the similarities and differences between Multi-channel retailing and Omni-channel retailing. Conduct further literature review on Multi-channel retailing and Omni-channel retailing. Critically evaluate whether your chosen retail company is more like doing Multi-channel or Omni-channel retailing by referring to the evidences and literature review findings.
Question 2:
Recommend and justify how the retailer may make use of any of the followings to enhance the customers experience in the retailing business:
1.The internet of things
2.Virtual reality
3.Augmented reality
4.Robots
5.Drones
6.Driverless vehicles
You may refer to the practices of other companies in the same industry sector (local or overseas) or the suggestions from the industry practitioners.
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