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Description of Assignment: You must create a fashion marketing report for one brand of your choice (this brand is separate to the group brand you are working on), below are the following areas that you must cover. Feel free to expand and add any additional areas which you believe may support the plan. PLEASE USE VISUALS Executive Summary Current state of the fashion market Overview of brand Segmentation, Targeting and Positioning Detailed Competitor Analysis Swot Analysis In store communications techniques Marketing Mix Product Place Price Promotion Appendices Appendices should contain PRIMARY RESEARCH material/documents referred to in the main body of the report They should be cross-referenced Pages in the appendices do not need to be numbered, but each appendix should have a reference number, e.g. Appendix One Refer the reader to the appropriate appendix by its reference number For example, Research by Mintel (see Appendix Three) shows that References This should include all references cited within the text
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