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Decision Focus: Jeremy Moon is pondering the pros and cons of staying focused on the US and Europe versus broadening his attack to China. Can he afford to and does he even need to take his focus off the US market? Has the time come for Icebreaker to enter the Chinese market?
Preparation Questions:
These responses should reflect the material that is presented in the case, in the readings, and the opinions of the student when appropriate. Briefs should be limited to three pages. should be from the text only.
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