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8/18/23, 6:48 PM Case – BHA320 Management of Health Programs (2023AUG14FT-1)
https://tlc.trident.edu/d2l/le/content/201244/viewContent/5060121/View 1/2
Module 1 – Case
STRATEGIC PLANNING IN HEALTH CARE
Assignment Overview
Assessing the external and internal environments of a health organization is critical
to the success of the strategic planning process. The commitment and time
dedicated to analysis and understanding strengths and weaknesses as well as
opportunities and threats will help planners craft a strategy to achieve organizational
goals and objectives at an optimal level. This assignment requires you to conduct
the Strengths (S), Weaknesses (W), Opportunities (O), and Threats (T) SWOT
Analysis. For additional information on SWOT Analysis, visit Free Management
Research: http://www.free-management-ebooks.com/dldebk-pdf/fme-swot-
analysis.pdf
You should choose an existing organization and geographic market. Students are
not expected to contact the organization, but conduct research using literature
searches, municipal and health systems websites, etc.
Case Assignment
As the planner for your health organization (selected by you), you will need to
prepare a 2- to 3-page document addressing your organization’s internal and
external environment to include, but not limited to, forces/trends, key resources,
workforce, competitors, collaborators, organizational culture (i.e., values, mission,
employee demographics, etc.), stakeholders/shareholders; and conduct a SWOT
analysis. You may download an MS Word version of a classic SWOT template at
What Makes a Good Leader, http://www.whatmakesagoodleader.com/support-
files/swot-simple.zip or you can be creative and create your own SWOT analysis that
is parallel to the one presented in the link.
Assignment Expectations
1. Conduct additional research to gather sufficient information to familiarize yourself
with the facts of the case and be sure to justify/support your position.
2. The body of the document should explain in detail your SWOT Analysis and
supply rationale to the entries on your SWOT Analysis.
3. Limit your response to a maximum of 3 pages.
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8/18/23, 6:48 PM Case – BHA320 Management of Health Programs (2023AUG14FT-1)
https://tlc.trident.edu/d2l/le/content/201244/viewContent/5060121/View 2/2
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4. Support your paper with peer-reviewed articles, with at least 3 references. Use
the following link for additional information on how to recognize peer-reviewed
journals:
http://www.angelo.edu/services/library/handouts/peerrev.php
5. You may use Purdue OWL to assist in formatting your assignment:
https://owl.english.purdue.edu/owl/resource/560/01/
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