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An important decision for a business going global is which foreign market to enter. Write a report recommending a most suitable foreign market for a product or service.
Visit the University online library and locate a peer-reviewed journal article on selecting a foreign market. Include a brief summary of this article in your report.
Cite all sources of information you use. Present your findings as a three-page report in a Word document formatted in APA style. All written assignments and responses should follow APA rules for attributing sources.
International Marketing | |
Author: | Cateora, Philip R. |
Edition / Copyright: | 14TH 09 |
Publisher: | Richard D. Irwin, Inc. (McGraw-Hill) |
ISBN: | 0-07-338098-9 |
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