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The overall course assignment is a complete Company Analysis and Strategic Plan. Major sections of the project will be due during weeks 1, 3, 5 with the complete project submitted in Week 6.
For this project you may select any company- profit or non-profit, one that offers products or services. The only requirement is that it be a publicly held corporation easily found in business databases. Faculty approval for your selected company must be secured before you begin and there will be no duplicate selection of firms.
Project Company Analysis – Part 1 – Overview, History and Current Structure – Due Week 1 Day 7
In APA format (see your APA guide and additional tools under the Resources Navigation Link), complete an overview of the organization, its history and its current place in the market. Be sure to include the following:
The file must include the week number, first initial, and last name of the student. Example Week1_MStudent.docx
The completed paper should be 5-7 pages in length.
This paper should be properly formatted according to APA guidelines.
Company Analysis – Part 3 – Target Market – Segmentation
The paper assignment this week is the final piece of your Company Analysis and Strategic Plan of the company you chose in Week 1. Major sections of the project are due during weeks 1, 3, 5 with the complete project submitted in Week 6. This project company Target Market/Segmentation paper is the 3rdand final part of your overall project
Complete an analysis on the primary and secondary target markets served by your project company. Describe each target group, demographic profile and provide data on the size of the market.
Compare your project company’s market position and the targets your project company serves with that of the major competitors in its industry.
YourAPA formatted paper should include the following information. Use headings:
· Overview of paper
· Primary and Secondary Target Markets
o Discuss, in general terms, your project company’s primary and secondary target markets – be sure to discussboththe primaryandsecondary target markets in this section
· Target Group
o Choose one target group of your project company andname it. Discuss the group’s demographic profile. Provide as much depth as possible.
· Market Position
o Compare your project company’s market position with that of its major competitors.Provide dataon the size of the overall market.Provide data(in chart or graph form) on the market share of your organization and your organization’s competitors.
· Conclusion
Due Week 5, Day 7 – 80 Points
The completed paper should be 5-7 pages in length.
Submit your completed paper to the Written Assignments folder by Week 5, Day 7.
This week you will submit the complete Company Analysis and Strategic Plan of the company you chose in Week 1. Major sections of the project were due during weeks 1, 3, and 5 with the complete project due this week. This complete Company Analysis and Strategic Plan of your project company includes parts 1, 2, and 3 with edits and necessary changes as made by your instructor. Submit to the Red Assignment folder for this week.
This is a comprehensive analysis of the company you have selected. Bring together all three segments of the analysis you have completed, and develop two recommendations for actions – one regarding their leadership, organizational structure or culture and one based on a change in one of the 4 P’s. Be sure your recommendation is well founded in your research and SWOT analysis.
Completed analysis should be between 18-20 pages with a minimum of 10 references expected. The completed paper must be formatted according to APA standards.
Due: Week 6, Day 7 to the Written Assignments folder
80 points
Using the major portions of the completed Company Analysis and Strategic Plan, prepare and create a PowerPoint presentation based on project company and present to members of the class using the live Blackboard Collaborate classroom. Your instructor will provide information as to the presentation dates and times for this assignment. Upload the PowerPoint presentation to the Written Assignment folder using the upload link provided
RUBRIC for BUSN520 Final Presentation
|
Points possible |
0 – 4 |
5 – 9 |
10 – 14 |
15 – 25 |
|
Subject Knowledge |
Student exhibits limited knowledge of project company. |
Student seems uncomfortable with project company and/or presents conflicting or confusing information. |
Student appears at ease with project company facts and information. Good effort, but lacks some depth. |
Student demonstrates full knowledge of project company by providing specific information with clarity. |
|
Points possible |
0 – 4 |
5 – 9 |
10 – 14 |
15 – 25 |
|
Organization |
Audience cannot understand presentation because there is no sequence of information |
Audience has difficulty following presentation because student jumps from topic to topic. |
Student presents information in logical sequence which audience can follow. |
Student presented information in logical, interesting sequence which audience can follow. |
|
Points possible |
0 – 4 |
5 – 9 |
10 – 14 |
15 – 25 |
|
Mechanics |
Student’s presentation has four or more spelling and/or grammatical errors |
Presentation has three misspellings and/or grammatical errors
|
Presentation has no more than two misspellings and/or grammatical errors |
Presentation has no misspellings or grammatical errors |
|
Points possible |
0 – 4 |
5 – 9 |
10 – 14 |
15 – 25 |
|
Elocution |
Student lacks enthusiasm. Pace may be too fast or too slow. Student mumbles, incorrectly pronounces terms and speaks too quietly for audience to hear and/or understand |
Student’s voice is low and lacks enthusiasm. Student incorrectly pronounces terms. Pace may be inappropriate. Audience members have difficulty hearing and understanding presentation. |
Student’s voice is clear. Student exhibits some enthusiasm for topic. Student pronounces most words correctly and maintains a good pace. Audience members can understand presentation. |
Student uses clear voice and correct, precise pronunciation of terms so that all audience members can hear and understand presentation. Student exhibits enthusiasm for topic. Student has a consistent, appropriate pace. |
|
Additional |
The writer is very fast, professional and responded to the review request fast also. Thank you.
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