I HAVE ANSWERS OF ALL THESE QUESTIONS. DID IT FOR 3 STUDENTS LAST NIGHT. IF YOU NEED HELP CONTACT ME. THANK YOU

 

 [removed]

QUESTION 1

1.       A public interest group like the National Rifle Association has the potential to control messages sent through mass media.

[removed] True

[removed] False

1 points   

QUESTION 2

1.     

Influential friends, family members, or coworkers who invest substantial amounts of time learning about an area of expertise (like politics, fashion, food, etc.) that you might turn to for advice in that area are known as:

[removed]		Socializers
[removed]		Political Figures
[removed]		Opinion Leaders
[removed]		Public Figures

1 points   

QUESTION 3

1.     

The landmark case whose ruling is used to set precedents for prior restraint is:

[removed]		Food Lion V. ABC
[removed]		Near V. Minnesota
[removed]		Cohen V. Cowles Media
[removed]		United States V. Norriega

1 points   

QUESTION 4

1.     

Among the arguments in the “ Re-mixers’ Manifesto” is that culture always builds on the past, so the current form of digital “borrowing” shouldn’t be criminalized.

[removed] True

[removed] False

1 points   

QUESTION 5

1.       This member of the “Big Six” discussed in our lectures uses vertical integration as one of its primary business strategies:

[removed]		Bertelsmann
[removed]		News Corporation
[removed]		GE
[removed]		CBS

1 points   

QUESTION 6

1.       What is the “CSI effect”?

[removed]		the tendency of people who watch a particular type of programming to wan tot work in the professions being depicted, even if they have no formal training.
[removed]		the tendency for spin-offs of popular shows to become more successful than the original show on which they are based.
[removed]		the tendency of TV viewers of forensic crime dramas to develop unrealistic expectations about real crime, law enforcement, and judicial evidence.
[removed]		all of the above are CORRECT
[removed]		all of the above are INCORRECT

1 points   

QUESTION 7

1.       There are usually as many nominations for the Stupid Cupid Awards (for mythic and stereotype media portrayals of sex, love, and romance) as there are for the Realistic Romance Awards (which honor media portrayals of healthy coupleship) – because movies, television, magazines, songs, and other mass media offer an equal number of unhealthy portrayals and healthy portrayals. 

[removed] True

[removed] False

1 points   

QUESTION 8

1.       Aristotle’s “just-right” point between excess and defect is also known as:

[removed]		the veil of ignorance
[removed]		the principle of utility
[removed]		the categorical imperative
[removed]		the golden mean

1 points   

QUESTION 9

1.     

Which of the following is NOT one of the three main principles of the Society of Professional Journalists’ code of ethics:

[removed]		Be prepared
[removed]		Seek truth and report it as fully as possible
[removed]		Act independently
[removed]		Minimize harm

1 points   

QUESTION 10

1.       The idea that we feel we are media literate and able to resist influence, though others may not be able to, is known as:

[removed]		Cultivation Analysis
[removed]		Agenda Setting
[removed]		Status Conferral
[removed]		The Third Person Effect
[removed]		Uses and Gratifications

1 points   

QUESTION 11

1.     

As the advertising industry and brand names became popular, media creators shifted from selling messages to audiences to selling audiences to advertisers. 

[removed] True

[removed] False

1 points   

QUESTION 12

1.     

Regardless of how frequently “non-mainstream” content is presented, it never becomes considered mainstream content.

[removed] True

[removed] False

1 points   

QUESTION 13

1.     

This member of “The Big Six” is considered revolutionary in their use of cross-promotion and synergy:

[removed]		Apple
[removed]		News Corporation
[removed]		GE
[removed]		Disney
[removed]		Viacom

1 points   

QUESTION 14

1.       Which of the following is NOT part of the obscenity test:

[removed]		An “average” view of the message
[removed]		Appealing to prurient interests
[removed]		Considering the whole message
[removed]		Outside of conventional standards

1 points   

QUESTION 15

1.      Name the components of the Transmission model of communication.

[removed]		sender,message, channel receiver
[removed]		sender, audience, effect
[removed]		message, audience, impact, reaction
[removed]		sender, receiver, effect

1 points   

QUESTION 16

1.       An example of potential corporate conflict of interest is:

[removed]		giving positive coverage of a charity event being chaired by the golfing buddy of your newspaper’s publisher
[removed]		covering a sports franchise owned by the same parent company as your television station
[removed]		reviewing a movie produced by the conglomerate that owns your magazine
[removed]		all of the above are CORRECT
[removed]		all of the above are INCORRECT

1 points   

QUESTION 17

1.     

As explained in the documentary “RiP! A Remix Manifesto,” what is correct about the popular song “Happy Birthday” (written in 1893)?

[removed]		The song was never copyrighted, so the composer’s heirs and their assigns (record company Warner/Chappell) have never been able to collect a penny in royalties – and it remains in the public domain (which allows for free use and re-use).
[removed]		Warner/Chappell owns the copyright and makes millions on it every year.
[removed]		Warner/Chappell allows use of the song for a very small token fee, so it is used frequently in films and can be sung in public settings with no fear of being sued.
[removed]		The song was copyrighted, but it has expired and the U.S. Congress refused to extend the term, so it is now in the public domain.

1 points   

QUESTION 18

1.       The mass media is powerful because of its ability to wield message control to a large and widespread audience.

[removed] True

[removed] False

1 points   

QUESTION 19

1.     

“Final Cut”, or the final version of the movie is generally in the hands of the movie financier. 

[removed] True

[removed] False

1 points   

QUESTION 20

1.     

By utilizing services like Amazon and Lightning Source for print-on-demand distribution of her book, authors like Kaneisha Grayson serve as an example of:

[removed]		Truth Five— New media are always scary
[removed]		Truth Four— Nothing’s new, everything that happened in the past will happen again
[removed]		Truth Two— There are no mainstream media
[removed]		Truth Seven— There is no “they”

1 points   

QUESTION 21

1.       The First Amendment does not protect offensive ideas.

[removed] True

[removed] False

1 points   

QUESTION 22

1.       Which of the following is NOT a step in the Bok Model for ethical decision making?

[removed]		Consult your conscience
[removed]		Seek alternatives
[removed]		Hold an imaginary ethical dialogue with everyone involved
[removed]		ALL of the above are steps in the model.
[removed]		NONE of the above are steps in the model.

1 points   

QUESTION 23

1.       Which of the following is one of the 5 Principles of Crisis Communication:

[removed]		Avoid responding until you have all of the information
[removed]		Act independently
[removed]		Move quickly
[removed]		Don’t apologize unless absolutely necessary
[removed]		None of the above

1 points   

QUESTION 24

1.     

Both advertising and public relations messages are persuasive, client-generated communications to get audiences to “buy.” However, a basic difference between advertising and public relations is that in advertising, you place your promotional message directly in the media outlets you select (by paying for the time or space), so you have greater control over the message and its placement; in public relations, you must usually rely on media gatekeepers to select your promotional message, so you have less control over the message and its placement (but often more credibility for the message).

[removed] True

[removed] False

1 points   

QUESTION 25

1.       Social Learning Theory (Dr. Albert Bandura) suggests that the media often teach consumers:

[removed]		how to be good, media literacy advocates
[removed]		how to model the beliefs and behaviors portrayed
[removed]		how to become more socially acceptable
[removed]		all of the above are CORRECT
[removed]		all of the above are INCORRECT

1 points   

QUESTION 26

1.     

Subscription and Newsstand sales are not necessarily considered sources of income for magazines because they represent such a small portion of the publication’s revenue.

[removed] True

[removed] False

1 points   

QUESTION 27

1.     

According to your textbook, media literacy includes which of the following:

[removed]		An understanding of what the media are and how they operate
[removed]		An understanding of what messages are being delivered and how they shape society
[removed]		An understanding of how audience members respond to media messages
[removed]		All of the above are CORRECT
[removed]		All of the above are INCORRECT

1 points   

QUESTION 28

1.     

Per your textbook, morals and ethics are similar concepts, therefore the two terms can be used interchangeably.

[removed] True

[removed] False

1 points   

QUESTION 29

1.     

_____ is the idea that the combined strength of two items is greater than the sum of their individual strengths (1+1= more than 2). Related to media, it’s often when a company uses the strength of its various divisions to successfully market its content.

[removed]		Synergy
[removed]		The Long Tail
[removed]		Vertical Integration
[removed]		Efficiency

1 points   

QUESTION 30

1.       Dr. Hanson’s “Truth Five: New Media Are Always Scary” does NOT refer to print media.

[removed] True

[removed] False

1 points   

QUESTION 31

1.       Which of the following is/are limit(s) to free speech?

[removed]		Invasion of Privacy
[removed]		Obscenity
[removed]		Prior Restraint
[removed]		All of the above are CORRECT

1 points   

QUESTION 32

1.     

In the landmark New York Times vs. Sullivan case (1964), the U.S. Supreme Court said a public figure can collect damages for libel only if stories have been false and malicious. This decision also stated that public officials are not entitled to the same level of press protection as private individuals. Thus, this important decision granted more freedom to the press to comment about public officials. 

[removed] True

[removed] False

1 points   

QUESTION 33

1.       “Gatekeeping,” or the process through which media messages are filtered before dissemination can come from which of the following sources:

[removed]		Advertisers
[removed]		Media outlet owners
[removed]		Government Agencies like the FCC or FTC
[removed]		All of the above are CORRECT
[removed]		Writers, editors or publishers

1 points   

QUESTION 34

1.     

Breakthroughs that helped break down racial barriers include Detroit’s Motown Records’ tours as well as Elvis Presley and Chuck Berry, who each created unique and exciting new sounds by borrowing musical traditions outside their own races—Presley from African American R&B, and Berry from white hillbilly music—and thus appealing to both races. 

[removed] True

[removed] False

1 points   

QUESTION 35

1.     

Goodwill is the positive feeling the public associates with a company or product generated from public relations.

[removed] True

[removed] False

1 points   

QUESTION 36

1.     

The evolving trend of VCR, DVD, and now DVR ownership is an example of which of the Seven Truths?

[removed]		New media are always scary.
[removed]		Nothing’s new: Everything that happened in the past will happen again.
[removed]		The media are essential components of our lives.
[removed]		Everything from the margin moves to the center.

1 points   

QUESTION 37

1.       As discussed in the lecture on advertising, it’s important to reach a specific demographic with advertising because:

[removed]		With DVRs and streaming television, audiences are more able to avoid advertising than in the past.
[removed]		Messages are more likely to resonate with properly segmented audiences.
[removed]		More specific markets create more specific (and effective) messages.
[removed]		All of the above are CORRECT
[removed]		All of the above are INCORRECT

1 points   

QUESTION 38

1.     

In general, which is intended for a broader geographic area?

[removed]		Newspapers
[removed]		Magazines
[removed]		They are intended for the same size area.

1 points   

QUESTION 39

1.     

Netflix, iTunes, and Amazon have all seen success because of their ability to offer what Chris Anderson refers to as “long tail” media.

[removed] True

[removed] False

1 points   

QUESTION 40

1.       Throwing a premiere party for the new season of “Orange is the New Black” so you can share the experience with friends is an example of the Uses and Gratifications theory. 

[removed] True

[removed] False

1 points   

QUESTION 41

1.       During World War II, radio showed superiority to newspapers because:

[removed]		Radio allowed more in-depth reporting.
[removed]		The extra editions of newspapers published for extraordinary news events were eliminated.
[removed]		Radio was able to bring news from around the world “as it happened.”
[removed]		The commentary provided alongside news was more substantial.

1 points   

QUESTION 42

1.     

The Penny Press helped the United States shift to a democratic market society because:

[removed]		They catered to large audiences
[removed]		They emphasized “news” and facts over political arguments or debates or opinion
[removed]		They were supported by circulation and advertising revenues
[removed]		All of the above are CORRECT
[removed]		All of the above are INCORRECT

1 points   

QUESTION 43

1.     

The front page of the New York Times has as much news as an entire half-hour network newscast. 

[removed] True

[removed] False

1 points   

QUESTION 44

1.       Which of the following is NOT associated with NBCUniversal:

[removed]		Xfinity
[removed]		Illumination Entertainment
[removed]		iTunes
[removed]		Universal Studios Orlando

1 points   

QUESTION 45

1.     

Celebrities like Paris Hilton or Kim Kardashian, who are often considered “famous for being famous” are examples of:

[removed]		Agenda Setting
[removed]		Status Conferral
[removed]		Surveillance
[removed]		Notoriety

1 points   

QUESTION 46

1.     

The explosion of cable, Fox, and the VCR in the 1980s, and Netflix, Amazon Instant Video, Hulu and Hulu Plus more recently — all contributors to what media writer Ken Auletta has called “an earthquake in slow motion”— are examples of the success of long tail media. 

[removed] True

[removed] False

1 points   

QUESTION 47

1.       Newspapers of the American Colonies were different from modern newspapers because:

[removed]		They focused on shipping news and political essays
[removed]		They were designed for the wealthy elite
[removed]		They were often underwritten by political parties and were not considered objective
[removed]		All of the above are CORRECT
[removed]		All of the above are INCORRECT

1 points   

QUESTION 48

1.     

Of the media conglomerates discussed in your textbook, Bertelsmann is the only company that is privately owned.

[removed] True

[removed] False

1 points   

QUESTION 49

1.       Which of the following was your favorite assignment from the term? (Please choose one.)

[removed]		NBCUniversal Case Study
[removed]		Sitcom Analysis
[removed]		Greatest Movie Ever Sold Analysis
[removed]		War Images Case Study
[removed]		Beyoncé Case Study

1 points   

QUESTION 50

1.       One of the biggest conflicts in the magazine business is the separation between these two departments:

[removed]		Advertising and Editorial
[removed]		Circulation and Advertising
[removed]		Editorial and Circulation
[removed]		Advertising sales and Production
[removed]		Finance and Marketing

1 points   

QUESTION 51

1.       Yellow Journalism originated from:

[removed]		Nellie Bly’s “stunt” journalism.
[removed]		The shocking, sensationalistic reporting created by William Hurst and Joseph Pulitzer to attract readers to their respective newspapers.
[removed]		Newspapers published for women, immigrants, and those not of the upper class.
[removed]		Newspapers that emphasized fact over opinion.

1 points   

QUESTION 52

1.     

These two emerging media conglomerates have the potential to challenge “The Big Six”

[removed]		DirecTV and AT&T
[removed]		Apple and Google
[removed]		Facebook and Twitter
[removed]		Netflix and Hulu

1 points   

QUESTION 53

1.       According to the Court, “sex and obscenity are NOT synonymous.”

[removed] True

[removed] False

1 points   

QUESTION 54

1.     

The textbook explains that television is not an actor that does things to viewers, instead audience members are active participants who select programming to meet particular needs. This is an example of which media theory?

[removed]		Social Learning
[removed]		Uses and Gratifications
[removed]		Agenda-Setting
[removed]		Symbolic Interactionism

1 points   

QUESTION 55

1.     

According to your textbook, which of the following is NOT a frequently challenged (or banned) book:

[removed]		Of Mice and Men by John Steinbeck
[removed]		Little Women by Louisa May Alcott
[removed]		The Scarlet Letter by Nathaniel Hawthorne
[removed]		R.L. Stine’s Goosebumps series

1 points   

QUESTION 56

1.       To be considered libelous, a statement does not have to be published or broadcast.

[removed] True

[removed] False

1 points   

QUESTION 57

1.       Previous Supreme Court rulings that set examples or guides for future situations are called:

[removed]		Judgements
[removed]		Precedents
[removed]		Trials
[removed]		Trends

1 points   

QUESTION 58

1.       Public figures and officials must prove libel was commited with actual malice, or a reckless disregard for the truth.

[removed] True

[removed] False

1 points   

QUESTION 59

1.     

The Sago Mine Story, which inaccurately reported that miners in West Virginia’s Sago Mine were found alive after an explosion trapped them for two days below ground is an example of Truth #2: There are no mainstream media.

[removed] True

[removed] False

1 points   

QUESTION 60

1.     

According to your textbook, as Americans began migrating to cities, brand names created (and still create) a sense of _____ for society.

[removed]		Commercialism
[removed]		Stability
[removed]		Hard Work
[removed]		Patriotism

1 points   

QUESTION 61

1.     

Making large, blockbuster-style movies that include marketing tie-ins like McDonald’s Happy Meals toys are described as __________ in the movie,The Greatest Movie Ever Sold.

[removed]		Co-branding
[removed]		Neuromarketing
[removed]		Co-promotion
[removed]		Brand image

1 points   

QUESTION 62

1.     

The country that has been a model of the Re-mixers’ Manifesto by making culture “free” (as imagined there by U.S. attorney/Harvard Law School professor and Creative Commons co-founder Lawrence Lessig) is:

[removed]		China
[removed]		Canada
[removed]		Brazil
[removed]		Japan

1 points   

QUESTION 63

1.       The major purpose of mass communication is:

[removed]		To inform
[removed]		To persuade
[removed]		To entertain
[removed]		All of the above are CORRECT
[removed]		All of the above are INCORRECT

1 points   

QUESTION 64

1.     

Dr. Mary-Lou Galician (A.K.A. Dr. Fun) created the Stupid Cupid and Realistic Romance awards to direct public attention to unhealthy, dangerous media myths that can hurt media consumers and ruin their real-life relationships and to help people “get real about romance.”

[removed] True

[removed] False

1 points   

QUESTION 65

1.       In The Greatest Movie Ever Sold, JJ Abrams, Peter Berg, and Brett Ratner all discuss a compromise between what two forces when creating a movie?

[removed]		Advertising and promotion
[removed]		Product placement and brand integration
[removed]		Neuromarketing and psychographics
[removed]		Co-promotion and brand integration
[removed]		Storytelling and acquiring financing

1 points   

QUESTION 66

1.       “Noise,” or interference with the transmission of a message, can be experienced by a receiver in many forms including which of the following:

[removed]		Semantic
[removed]		Environmental
[removed]		Mechanical
[removed]		All of the above are CORRECT
[removed]		All of the above are INCORRECT

1 points   

QUESTION 67

1.       According to the text, a concept album is “an album by a solo artist or group that contains related songs on a common theme or even a story, rather than a collection of unrelated hits or covers”.

[removed] True

[removed] False

1 points   

QUESTION 68

1.       The Time-Warner/AOL merger was a successful example of synergy in the conglomerate world.

[removed] True

[removed] False

1 points   

QUESTION 69

1.       A suit maker starts selling a line of custom suits called, “Headed West” that they claim are based on the style of Kanye West, and even uses paparazzi pictures in his advertisements. The suit maker did not get permission and does not pay Kanye West a licensing fee. Kanye West sues the suit maker to have them stop selling the suits. What are the grounds for his lawsuit?

[removed]		Invasion of Privacy – False light
[removed]		Copyright infringement
[removed]		Invasion of Privacy – Misappropriation
[removed]		Libel
[removed]		Trademark Violation

1 points   

QUESTION 70

1.     

Nearly all definitions of culture acknowledge it is a learned process.

[removed] True

[removed] False

1 points   

QUESTION 71

1.     

Movies can be compared to this other mass medium in that the audience directly consumes the product, rather than being sold to advertisers.

[removed]		Television
[removed]		Radio
[removed]		Internet
[removed]		Books

1 points   

QUESTION 72

1.       In the newspaper industry, “above the fold” refers to:

[removed]		The most significant stories of the publication.
[removed]		Selling papers at a profit for publishers.
[removed]		The practice of using active verbs in headlines.
[removed]		Sensationalistic writing.

1 points   

QUESTION 73

1.       Beginning with the penny press, newspapers have expressed and built (and today maintain) a democratic market society and culture.

[removed] True

[removed] False

1 points   

QUESTION 74

1.       What is the difference between “mass media” and “mass communication”?

[removed]		Mass media refers to one channel, mass communication refers to multiple channels
[removed]		Mass media and mass communication are the same
[removed]		Mass media are channels, mass communication is a process
[removed]		Mass media allows for feedback, mass communication does not

1 points   

QUESTION 75

1.     

The T.V. show, I Love Lucy, revolutionized broadcast television by:

[removed]		Showing an interracial married couple, taboo for the 1950’s.
[removed]		Filming the show in front of a live studio audience, then editing and broadcasting the show.
[removed]		Developing a half-hour situation comedy (sitcom) format still used in television today.
[removed]		All of the above are CORRECT
[removed]		All of the above are INCORRECT

1 points   

QUESTION 76

1.       Based on Chris Anderson’s application of the distribution curve to mass media, the statistical term “long tail” most accurately represents:

[removed]		Narrowly-focused content
[removed]		Blockbuster-type media
[removed]		Mainstream media
[removed]		New media
[removed]		Digital Content

1 points   

QUESTION 77

1.       Which of the following is NOT one of the major functions of Public Relations as described by Edward Bernays, one of the “Fathers of Public Relations”.

[removed]		Informing
[removed]		Persuading
[removed]		Integrating
[removed]		Producing
[removed]		All of the above are correct

1 points   

QUESTION 78

1.       The following ad is an example of Sony’s use of:

[Commercial] Sony – Script to Screen from Avant Artists on Vimeo.

[removed]		Vertical Integration
[removed]		Synergy

1 points   

QUESTION 79

1.     

This member of a publication’s staff is responsible for taking the viewpoint of the news consumer:

[removed]		Ombudsman
[removed]		Editor-in-Chief
[removed]		Owner
[removed]		Advertiser

1 points   

QUESTION 80

1.     

According to your textbook, most media owners have a conservative bias, while most reporters have a liberal bias.

[removed] True

[removed] False

1 points   

QUESTION 81

1.     

Human interest is not one of the values journalists consider when selecting which stories to report.

[removed] True

[removed] False

1 points   

QUESTION 82

1.     

With product integration, the product/service is not only seen, as it is with product placement, but is also central to the story. 

[removed] True

[removed] False

1 points   

QUESTION 83

1.       The Atlantic is an example of one of the few _____ magazines, focusing on essays and short fiction, that were a major component of the magazine market in the 1800s.

[removed]		Consumer
[removed]		Literary
[removed]		News
[removed]		Women’s
[removed]		Men’s

1 points   

QUESTION 84

1.     

The _____ effects approach to studying media theories was based on the idea that members of the audience are passive targets who would be hit or “injected” with the message, which, like a vaccine, would affect most people in similar ways.

[removed]		Direct
[removed]		Indirect
[removed]		Mass
[removed]		Stimulus-response

1 points   

QUESTION 85

1.       Which of the following are court-established limits to free speech:

[removed]		libel
[removed]		invasion of privacy
[removed]		prior restraint
[removed]		all of the above are CORRECT
[removed]		all of the above are INCORRECT

1 points   

QUESTION 86

1.       The Industrial Revolution contributed to the development of a mass society where the audience learns about the world from mass media sources. 

[removed] True

[removed] False

1 points   

QUESTION 87

1.     

________, a concept presented in the movie, The Greatest Movie Ever Sold, involves a symbiotic relationship, where a sponsor who’s product or service is featured within a movie takes on additional marketing activities to also promote the movie. 

[removed]		Co-promotion
[removed]		Brand Integration
[removed]		Brand Collateral
[removed]		Promotion Bartering

1 points   

QUESTION 88

1.       Which decade(s) were known as the “Golden age of Radio”, an era which played the same role that television does today?

[removed]		1920s
[removed]		1930s
[removed]		1940s
[removed]		All of the above are CORRECT
[removed]		All of the above are INCORRECT

1 points   

QUESTION 89

1.     

For any communication model, feedback is only sent verbally.

[removed] True

[removed] False

1 points   

QUESTION 90

1.       The shift from Southern Weddings Magazine’s initial goal of showing Southern brides popular wedding trends to displaying the wedding trends specific to the South is an example of finding a niche in the long-tail of media.

[removed] True

[removed] False

1 points   

QUESTION 91

1.     

A major ethical dilemma facing the media is how to balance (a) the need to be sensitive and avoid offending consumers with overly sensationalistic content with (b) the need to avoid oversimplifying important information and thereby failing to properly inform the public. 

[removed] True

[removed] False

1 points   

QUESTION 92

1.       By attracting viewers with shows like “The Simpsons”, “Married With Children”, and the rights to air NFL football, this station earned a place in the “Big Four” broadcast networks we are familiar with today:

[removed]		ABC
[removed]		NBC
[removed]		CBS
[removed]		FOX
[removed]		PBS

1 points   

QUESTION 93

1.     

When A&E suspended Duck Dynasty cast member Phil Robertson, Robertson’s First Amendment rights were violated. 

[removed] True

[removed] False

1 points   

QUESTION 94

1.       There are four types of invasion of privacy.

[removed] True

[removed] False

1 points   

QUESTION 95

1.     

Which media theory is correctly stated?

[removed]		Media Status Achievement is the process by which certain TV shows get higher ratings because of friendly critics who get under-the-table payments to write glowing reviews.
[removed]		Mean World Syndrome is the theory that explains that people who watch a lot of television violence believe that there is more crime than there actually is.
[removed]		Uses and Gratifications is a theory that assumes the audience is passive and therefore not aware of the media choices they are subconsciously making.
[removed]		All of the above are CORRECT
[removed]		All of the above are INCORRECT

1 points   

QUESTION 96

1.     

Johnson and Johnson’s brand reputation was severely damaged during the Tylenol Scare in the 1980s because of their poor use of the 5 Principles of Crisis Communication. 

[removed] True

[removed] False

1 points   

QUESTION 97

1.       The Walt Disney Company used NBCUniversal’s Project Symphony as a way to promote the movie Frozen across channels.

[removed] True

[removed] False

1 points   

QUESTION 98

1.     

One reason publishes look to promote blockbusters is because the publishing industry has shifted from viewing itself as part of the literature business to part of the entertainment business.

[removed] True

[removed] False

1 points   

QUESTION 99

1.       Which of the following was not a direct effect of the advent of the printing press and the publication of books:

[removed]		Culture moved from something produced in the local community to something that could have a national, or even international scope by being transmitted through new mass media.
[removed]		Books and language became more standardized.
[removed]		Books became inexpensive.
[removed]		Ideas were able to spread more easily beyond the communities where they originated.
[removed]		Books became more affordable to people besides priests and the wealthy

1 points   

QUESTION 100

1.       A continual tension exists between ____ books that make larges amounts of money for publishers and so-called important books that have lasting literary value.

[removed]		Short Head
[removed]		Long Tail
[removed]		Electronic
[removed]		Blockbuster