The writer is very fast, professional and responded to the review request fast also. Thank you.
Book/movie review
22/08/2022
Group Market Research Project
In this project, you will have the opportunity to apply your knowledge of social entrepreneurship and market research to support an NGO in Guatemala that provides wheelchairs to individuals in need. Based on a case study write-up, the founder of the NGO is seeking your assistance in conducting market research on various stakeholder/customer groups to enhance the organization’s impact. Your task is to conduct in-depth research using online library resources and present your findings and recommendations to help the NGO better understand and serve their target stakeholders.
Steps to completing the project:
1. Stakeholder/Customer Group Assignment
·
Families of children who need a wheelchair
·
Organizations that can fundraise (e.g., churches)
·
Government (via Grants)
2. Research Objective:
To understand the stakeholder group at a level that allows development of a set of value propositions and preparation of selling script with powerpoint deck in a later project.
3. Research Methods:
Utilize online library resources, academic databases, industry reports, news articles, and case studies to gather relevant information about your assigned stakeholder/customer group.
· 4. Data Collection:
Search for and collect information that provides insights into the needs, preferences, behaviors, and challenges faced by your assigned stakeholder/customer group. Compile a comprehensive dataset of relevant articles, reports, case studies, and other resources. See library guide for good resources.
5. Data Analysis:
Analyze the collected data to identify patterns, trends, opportunities, and challenges specific to your stakeholder/customer group. Extract key findings that can inform the NGO’s strategies and initiatives.
6. Presentation of Findings:
Create a visually engaging presentation summarizing your research findings and insights. Clearly communicate the main points, challenges, and opportunities related to your assigned stakeholder/customer group. Produce a professional quality report.
8. Project Presentation:
Each group will have the opportunity to present their findings and recommendations to the class. Presentations should be concise, engaging, and well-structured. Each presentation should take approximately 6-8 minutes to highlight findings. This should be a professional quality presentation.
Report Content:
Introduction
Provide a brief overview of the target company and the chosen stakeholder group. Explain the importance of understanding this stakeholder group for effective marketing strategies.
Background and Context
Discuss the industry and market in which the target company operates. Highlight any recent trends, challenges, or innovations that are relevant to the stakeholder group.
Stakeholder Profile
Create a comprehensive profile of the chosen stakeholder group. Include demographic information, psychographic traits, behaviors, needs, preferences, and any unique characteristics that influence their interactions with the company.
Trends and Influences
Explore external factors impacting the stakeholder group’s behavior and preferences. This could include technological advancements, socio-cultural shifts, economic influences, or regulatory changes.
Buying Journey and Decision-Making Process
Map out the typical buying journey of the stakeholder group when interacting with the target company’s products or services. Identify key touchpoints, pain points, and decision-making factors.
Conclusion
Summarize the key findings from the research. Emphasize the insights that are most relevant for developing effective value propositions and sales strategies in the later stages of the project.
General Guidelines:
· The report should be well-organized with clear headings and subheadings.
· Use a variety of reputable secondary sources such as academic journals, industry reports, news articles, and market research databases. Include in the reference list.
· The length of the report should be approximately 6-8 pages (excluding references and appendices). Typically business reports are single spaced with lots of white space. Consider graphics.
· Use proper citation and referencing of sources via Chicago Style (see library guide).
Grading Rubric:
Well defined stakeholder group and context (15)
Identifies key insights, trends, and challenges (15)
Maps the decision making process (10)
Comprehensive use of library resources and variety of sources (10)
Clear and well-communicated paper and presentation (15)
Accurate and consistent citations (10)
The writer is very fast, professional and responded to the review request fast also. Thank you.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more