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STEP 1: Complete the reading: Coutu, D. (2007). We Googled You. Harvard Business Review, 85, 37-41. Reference key ideas in this journal article as you complete the activity.
STEP 2: Conduct Google searches on ONE of the high-profile contemporary individuals listed below.
TIP! Searching the individual’s name in different ways (e.g., first + last name, last name only, nickname, using quotation marks around the individual’s name, etc.) will produce different results. Scroll through the results to see which ones have to do with your selected individual, as opposed to someone who shares that name but is not a high-profile persona.
STEP 3: As you search and view information on the individual you have selected, take pertinent notes that address the questions below.
STEP 4a (Your Initial Post) directions:
The total word count (your answers to questions 1-8) is around 800-1,000 words.
TIP! Copy-and-paste the questions below and respond to them in your initial posting to make sure that you answer all eight questions.
Important!: To receive a good grade, you must incorporate concepts presented in the Coutu (2007) – We Googled You article (above) into your initial posting and follow-up postings!
PLEASE REMEMBER TO READ THE ATTACHED FILE
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