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Create a promotion analysis, the final component for your chosen company’s marketing analysis.
A company can promote its products and services in a variety of ways, such as traditional media like TV, radio, and newspaper. But today’s age of social media and smartphones has opened up the ability to connect with the target market via apps, texting, online coupons, and “e-bates.” The goal is to get the consumer to buy and form a loyalty to a company and brand.
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:
Note: Assessments 1–3 in this course require you to complete a marketing analysis. Because they build on each other, it is recommended but not required that you complete them in sequence.
This assessment allows you to analyze in depth a product of your choice. You will be able to look in a detailed manner at how your chosen company maximizes the branding of the product, at the competition, and at how the company positions the product in the marketplace.
Pick a company that makes or sells products, not a service-oriented company. Use the same company for all assessments in this course. Try to go beyond the typical consumer electronics offerings, such as Apple. If you are in doubt about your chosen company but if it will work for the project, please ask your faculty member.
Submit your analysis for the final P (promotion) for your chosen company’s product or service. Your analysis should cover all aspects related to promoting the product, including to the customer, as well as to other promotional audiences:
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:
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