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“WHY WE BUY” ANALYSIS PROJECT (100 points)
Various situations to look for:
situations that follow Underhill’s recommendations (describe the Underhill recommendation and how the store follows it and why it works)
situations that don’t follow Underhill’s recommendations, but should (describe the situation and what the store should do instead according to Underhill’s recommendations)
or situations where the store doesn’t follow Underhill’s recommendations, but it seems to work anyway (describe how the store doesn’t follow Underhill’s recommendations and discuss why it seems to work anyway)
Any combination of the above three situations can be used (or all 5 of one type of situation). (10 points each = 50 points)
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