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22/08/2022
KNOWLEDGE MANAGEMENT Task brief & rubrics
Task:
You are required to choose and answer the 5 questions provided below in page 3.
· Every question is worth 20% of this part of the exam.
Key criteria for evaluation:
1. Use of course concepts and methodologies.
2. Research undertaken.
3. Follow the ‘Tips for producing a great report’ document in your Moodle page.
4. Well balanced report including images-tables-charts.
Formalities
This is a group assignment. You can choose to complete this task in groups of 2-3. You also have the option of completing this individually.
· Format: Word document, Arial 12,5
· Word count: 2.000 words minimum
· The in-text References and the Bibliography must be in the Harvard citation style.
Submission: Turnitin into Moodle
Learning Outcomes: It assesses the following learning outcomes:
1. Critically analyze the key theoretical concepts of knowledge management and the reasons for why businesses invest in knowledge-management systems;
2. Propose the most appropriate knowledge management systems for an organization, a strategic business unit or a department;
3. Investigate the ethical importance and responsibility for an organization when holding information on consumer behavior;
4. Critically evaluate the importance of data analysis in the transformation process of data to knowledge
Rubrics
|
Exceptional 90-100 |
Good 80-89 |
Fair 70-79 |
Marginal fail 60-69 |
|
|
Knowledge & Understanding (35%) |
Student demonstrates excellent understanding of key concepts and uses vocabulary in an entirely appropriate manner. |
Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary. |
Student understands the task and provides minimum theory and/or some use of vocabulary. |
Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary. |
|
Critical Thinking (35%) |
Student critically assesses in excellent ways, drawing outstanding conclusions from relevant authors. |
Student critically assesses in good ways, drawing conclusions from relevant authors and references. |
Student provides some insights but stays on the surface of the topic. References may not be relevant. |
Student makes little or none critical thinking insights, does not quote appropriate authors, and does not provide valid sources. |
|
Communication (30%) |
Student communicates their ideas extremely clearly and concisely, respecting word count, grammar and spell check |
Student communicates their ideas clearly and concisely, respecting word count, grammar and spell check |
Student communicates their ideas with some clarity and concision. It may be slightly over or under the word count limit. Some misspelling errors may be evident. |
Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed word count excessively and misspelling errors are evident. |
EXAM QUESTIONS
Carefully read the key criteria for evaluation exposed previously in page 1 and apply these criteria to your answers.
1. You are a Knowledge Management consultant hired by Adidas. Adidas, the sportswear brand, is looking to increase their sales at existing locations and explore expansion to new customer segments. Your have been brought in to conduct a thorough review of the existing practices of knowledge sharing in the retail locations – to understand the existing supply of knowledge – as well as to integrate knowledge from external sources to facilitate its expansion to new customer segments. Please identify at least 2 internal and 2 external stakeholders that you would like to conduct interviews with towards this goal. After identifying these stakeholders, pick 1 stakeholder of your choice and prepare an interview guide containing at least 10 questions.
2. Knowledge integration refers to the combination of existing knowledge with newly acquired knowledge. Utilizing the four strategies for knowledge integration that we discussed in class, explain to the CEO of Honda how they can position themselves to be more adept at knowledge integration. Please provide examples in your response.
3. We have highlighted the importance of cross-functional project teams for knowledge sharing. Please provide the rationale behind developing a cross-functional project team and what benefits it yields. In your response, explain how a cross-functional project team can be comprised at Zara, the clothing brand, and what opportunities it would bring to the organization for knowledge sharing.
4. Information security is one of the key topics in Knowledge management. Define the four components of enabling information security, as discussed in the class. Highlight how viruses are a threat to information systems. Lastly, explain what specific steps can be taken to prevent against potential threats.
5. Define what is a Knowledge-Based System (KBS). Thereafter, highlight the six essential criteria for selecting a KBS tool.
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