bmmk5103 marketing management product strategy
Students will be able to develop marketing mix strategies of a company. REQUIREMENT: According to research by Affin Hwang, in the final quarter of 2019, Maxis grew its service revenue cellular subs by 3.2% year-on-year while Celcoms cellular subs dropped 7.8% y-o-y and Digis was 3.3% lower. If you are the marketing manager for Celcom, propose effective marketing mix strategies for the company to increase […]
