Capacity implications of the marketing campaign
1. Suppose that AlwaysRain Irrigation’s marketing department will undertake an intense ad campaign for the bronze sprinklers, which are more expensive but also more durable than the plastic ones. Forecast demand for the next four years isYearly Demand (in 000s) 2011 2012 2013 2014Plastic 90 32 44 55 56Plastic 180 15 16 17 18Plastic 360 50 55 64 67Bronze 90 7 15 18 23Bronze 180 […]
