Marketing homework | Marketing homework help
Read the Chapter 14 Case: Real Choices at Frito-Lay Answer each question in 200 words. Summarize the case and identify the dilemma facing Frito-Lay. Research the products and organization at www.fritolay.com. Identify and discuss the most important issues surrounding the successful use of CRM at Frito-Lay. How does CRM link the marketing and sales functions of the organization? 3. What is the […]
