Case study miscommunications with a brazilian auto parts manufacturer
1. What are three of the cultural “ missteps” that Wally Astor and his father- in- law, Henry Williams, made in this scenario? Why do you think this happened? 2. If you were a native of Brazil and advising American business representatives on what to do when talking with Brazilian business partners, what would you tell the Americans about Brazilian culture? 3. Imagine that […]