Assignment 2 – b2b marketing
1. Complete the assignment posted. Answer in at least 250 words. 1.1. FedEx believes that its future growth will come from business-to-business e-commerce transactions where customers demand quick and reliable delivery service. Outline a segmentation plan that the firm might use to become the market leader in this rapidly expanding area. 1.2. Sara Lee Corporation derives more than $1.5 billion of sales each year from […]
